Effective from 5 November 2026
These terms are the agreement between Double-Tap Development Ltd and the business that signs up to BookUp. They cover the BookUp website for businesses (biz.bookup.online) and the BookUp Biz app. The person who accepts them confirms they have authority to do so for the business.
1.1 "BookUp", "we", "us" and "our" mean Double-Tap Development Ltd, a company registered in Scotland (company number SC635454), registered office 17 Gatehead Drive, Bishopton, PA7 5QQ. "You" means the business that holds the BookUp account.
1.2 This agreement is made up of these terms, the Fees schedule at the end, and the Data Processing Agreement. If they conflict, the Data Processing Agreement wins on data protection, then the Fees schedule, then these terms.
1.3 You are using BookUp for your business, not as a consumer.
3.1 You are responsible for everything done through your account, including by Staff. Give Staff only the access they need, and remove access when they leave.
3.2 Keep logins secure. Tell us straight away at info@bookup.online if you think someone has got into your account.
3.3 Staff must follow the acceptable use rules in section 16. On some plans, Staff can connect their own Stripe account so payments for their work go to them. In that case, the Staff member is responsible for their own Stripe account and the payments it takes.
4.1 New businesses get a 30-day free trial. One trial per business.
4.2 After the trial, your Subscription starts and is charged monthly in advance to the card you give us, through Stripe. Current plans and prices are shown on our pricing page and in your account.
4.3 We may change Subscription prices by giving you at least 30 days' notice by email. If you don't want to continue at the new price, you can cancel before it takes effect.
Some features are charged by use, such as marketing emails and WhatsApp messages sent to your Clients. The price per message is shown in your account before you send. We add the charges to your next monthly bill.
If another business signs up with your referral code and becomes a paying customer after its free trial, we add one month's Subscription credit to your account. Credit has no cash value and can't be transferred. You can't refer yourself or a business you own or run. We can change or end the programme at any time, but we will honour credit you have already earned.
7.1 Payments are processed by Stripe. To take payments through BookUp you need a Stripe account connected to BookUp, and you must accept Stripe's terms, including the Stripe Connected Account Agreement. Your relationship with Stripe is direct.
7.2 You are the seller in every sale to your Clients. Your Clients pay you, and the money goes to your Stripe account. BookUp is not a payment provider and never holds your money.
7.3 You are responsible for:
8.1 BookUp charges fees on payments taken through BookUp, as set out in the Fees schedule. Stripe deducts them from each payment and passes them to us.
8.2 The online booking fee is added on top of the price your Client pays. It is not refunded if you refund the Client.
8.3 We may agree different fees with you in writing. We may change the standard fees by giving you at least 30 days' notice.
9.1 BookUp Biz can take in-person card payments using Tap to Pay on iPhone or a supported Bluetooth card reader, through Stripe Terminal. To use Tap to Pay, you must accept Apple's Tap to Pay terms when the app asks.
9.2 Stripe requires the app to use your device's location while taking payments, to help prevent fraud.
9.3 You are responsible for your devices and readers, and for making sure the cardholder is present.
10.1 You are responsible for what you offer through BookUp and for complying with the law that applies to it. This includes consumer law, such as the Consumer Rights Act 2015, the Consumer Contracts Regulations 2013, and the Digital Markets, Competition and Consumers Act 2024. It also covers any licences, insurance, qualifications and health and safety rules your work needs.
10.2 You set your services, prices, availability, age limits, and your cancellation, deposit and no-show policies. You also set the terms of any memberships, class packs, credits, packages, gift cards, discount codes and promotions you sell.
10.3 Your descriptions and policies must be accurate and lawful, and you must only charge Clients as your policy allows. BookUp shows your policy to Clients before they book. You must make sure it says what you mean.
10.4 Memberships renew automatically. You must handle Clients' requests to cancel promptly, and follow any rules on subscription contracts that apply to you.
11.1 You are the controller of Client Data, and we process it for you as your processor. The Data Processing Agreement sets out how.
11.2 You must have a lawful basis for the Client Data you put into BookUp, including Clients you import from another system. You must tell your Clients how you use their information.
11.3 Some of what you collect may be special category data, such as health information in consultation forms, skin type assessments and patch test results, or photos. You are responsible for having a lawful condition to collect it, which will often mean the Client's explicit consent.
11.4 Only mark a Client photo to be shown publicly if the Client has agreed.
12.1 When you send marketing through BookUp, you are the sender and must follow marketing law, including the Privacy and Electronic Communications Regulations (PECR). In short, only send marketing to Clients who have agreed to it. Or, if they bought from you, the law may let you market similar services to them as long as they were given a chance to refuse when you collected their details.
12.2 Each marketing email carries an unsubscribe link. A Client who unsubscribes may stop getting marketing from every business on BookUp, not just yours.
12.3 WhatsApp messages are sent from a BookUp number, and you must follow WhatsApp's business messaging rules. This includes only messaging Clients who have agreed to hear from you there.
12.4 We may pause your marketing if we get complaints, or see a high rate of bounces or spam reports.
12.5 If your Subscription is cancelled, paused or deactivated, BookUp stops sending emails and WhatsApp messages to your Clients for you.
You must not write or pay for fake reviews, offer Clients a reward for good reviews, or hide or delete genuine negative reviews. You can ask us to remove a review that you believe breaks our review rules, and we will decide.
14.1 BookUp includes AI features, such as Cadger, the AI assistant in BookUp, and our help assistant in the support chat. These use third-party AI providers, which are listed in the Data Processing Agreement. Each person is asked to agree before they first use Cadger.
14.2 AI answers can be wrong. Check them before you rely on them. An AI feature never changes your bookings or account unless you confirm the change.
14.3 We don't use your Client Data to train AI models.
15.1 You can reach support through the chat in BookUp or at info@bookup.online.
15.2 To help you, our support team may view your account or sign in to it as you. We only do this to answer a question you raised, to fix a problem, or to keep BookUp secure.
You and your Staff must not:
17.1 We own BookUp, including its software, design and brand. We give you a licence to use it for your business while your Subscription is active.
17.2 You own your content, such as your logo, photos and service descriptions, and your Client Data. You give us a licence to host, copy and display your content as needed to run BookUp and your public BookUp pages.
17.3 If you send us feedback or ideas, we can use them freely.
18.1 We will make reasonable efforts to keep BookUp available, but we can't promise it will never be interrupted. We will try to schedule maintenance for quiet times.
18.2 We improve BookUp all the time. If we remove a feature you pay for, we will give you at least 30 days' notice.
19.1 You can cancel your Subscription at any time in your account's billing settings. It ends at the end of the month you have paid for. We don't refund part months.
19.2 We may suspend your account if a payment fails and isn't sorted out within 14 days of us telling you. We may also suspend or end this agreement straight away if you seriously break it, or if we have to by law. Otherwise, we can end it by giving you 60 days' notice.
19.3 When the agreement ends, you can ask for an export of your Clients and bookings within 30 days. After that, we will delete or anonymise your Client Data as the Data Processing Agreement says. We keep payment and tax records for as long as the law requires.
20.1 Neither of us is responsible to the other for loss of profit, revenue, business or goodwill, or for indirect or consequential loss.
20.2 Our total liability to you in any 12-month period is limited to the total fees you paid us in the 12 months before the claim.
20.3 Nothing in this agreement limits liability for death or personal injury caused by negligence, fraud, or anything else the law doesn't allow to be limited.
You will cover our reasonable losses and costs if a Client or regulator makes a claim against us about the services you provided, or about your breach of data protection or marketing law.
Each of us will keep the other's confidential information private, and only use it for this agreement.
We may update these terms. We will email you at least 30 days before a change that affects you takes effect. If you don't agree, you can cancel before then.
24.1 This agreement is the whole agreement between us about BookUp.
24.2 Neither of us is responsible for delays caused by events outside our reasonable control.
24.3 We may transfer this agreement to a business that takes over BookUp. You need our written agreement to transfer it.
24.4 No one else has rights under this agreement.
24.5 If a court decides part of this agreement can't be enforced, the rest still applies.
This agreement is governed by Scots law, and the Scottish courts have exclusive jurisdiction.
| Fee | Amount | Who pays | Refunded if you refund the Client? |
|---|---|---|---|
| Online booking fee | 1% of the payment, minimum 25p, maximum 99p | Added to the Client's payment | No |
| In-person payment fee (Tap to Pay or card reader) | 10p per payment | You choose: you or the Client | No |
| Membership fee | A fixed fee per billing period, shown to the Client before they join (currently 50p). Memberships set up without one pay 1% of each payment instead | Added to the Client's payment, or taken from your payout for the 1% | No |
| Marketing emails and WhatsApp messages | Per message, as shown in your account | You | Not applicable |
| Subscription | As shown on the pricing page | You | No refunds for part months |
Stripe's own processing fees are separate and are charged to you by Stripe.